Hello, I am

RAYHAN BISWAS

High-performance ads + precise tracking = better ROI

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About Me

I am a Professional digital marketing specialist focused on performance advertising and conversion tracking.

Specialized in Google Ads, Meta Ads, GA4, GTM, Server-side tracking and CRO. I bridge the gap between creative marketing and hard data.

Working online since 2023 helping service businesses and ecommerce brands grow using data-driven strategies.

0
Years Exp.
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Projects+

My Expertise

Google Ads (PPC)

  • Account Setup & Management
  • Search, Display, Shopping & PMax
  • YouTube Ads Campaign
  • Keyword Research
  • Ad Copy Optimization
  • Smart Bidding Strategy
  • Remarketing Strategy
  • Google Merchant Center Setup
  • Weekly Optimization & Scaling

Meta Ads

  • Lead Generation Campaign
  • Sales Funnel Strategy
  • Audience Research
  • Lookalike Audience
  • A/B Testing
  • Facebook Pixel & CAPI Setup
  • Retargeting Campaign
  • ROAS Optimization

Tracking & Analytics

  • GA4 Setup & Event Tracking
  • Google Tag Manager (GTM)
  • Server Side Tracking
  • Google Ads Conversion Tracking
  • Ecommerce Tracking
  • Data Debugging
  • Looker Studio Reporting

CRO & Strategy

  • Full Funnel Strategy
  • Landing Page Optimization
  • User Behavior Analysis
  • Conversion Rate Optimization
  • Data Driven Decision Making
  • Performance Marketing
  • Media Buying
  • Marketing Analytics

Services I Provide

Google Ads Management

End-to-end management of Search, Display, PMax and Shopping campaigns for maximum ROI.

Facebook Ads Management

Strategic media buying, audience targeting, and creative testing for scalable growth.

Conversion Tracking

Flawless setup of tracking codes to ensure every conversion and micro-conversion is recorded.

GA4 & GTM Setup

Advanced web analytics configuration using Google Tag Manager and Google Analytics 4.

Server Side Tracking

Bypass ad blockers and iOS updates with robust server-side data collection.

Landing Page CRO

Analyzing user behavior to optimize landing pages and increase conversion rates.

Full Funnel Strategy

Mapping out the entire customer journey from cold traffic to loyal brand advocates.

Performance Marketing

Data-driven strategies focusing purely on measurable outcomes and profitability.

Why Choose Me?

  • Working since 2023: Proven track record of delivering results in dynamic markets.
  • Advanced tracking expert: Never lose data. I implement bulletproof server-side setups.
  • ROI focused strategy: Every ad dollar spent is optimized for maximum return.
  • Weekly optimization system: Continuous A/B testing, scaling winners, cutting losers.
  • Clean data setup: Accurate reporting through GA4 and Looker Studio dashboards.
  • Full funnel growth strategy: I don't just run ads; I build high-converting marketing systems.

Scaling Businesses
Globally

Tools & Platforms

Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Shopify
WordPress
Server-Side Tech
Looker Studio

Recent Projects

E-commerce Google Ads GA4

Apparel Brand Scaling

Scaled an e-commerce brand's ROAS from 2.5x to 4.8x using Performance Max and Advanced Audience Signals.

Case Study
Lead Gen Meta Ads CAPI

Dental Clinic Leads

Generated 150+ high-quality patient leads per month using Facebook Lead Forms and Conversion API integration.

Case Study
Tracking GTM Stape.io

Server-Side Implementation

Complete migration to server-side tracking for a SaaS company, recovering 25% of 'lost' attribution data.

Case Study

Client Feedback

"Rayhan completely turned around our Google Ads account. His understanding of conversion tracking and bidding strategies resulted in our best quarter ever."

D

David S.

E-commerce Founder

"The server-side tracking setup was flawless. Finally, our Meta ads manager data matches our backend sales. Highly recommend his technical skills."

S

Sarah M.

Marketing Director

Let's Work Together

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